Site News

Conversion boost and new WM tools

10/09/2012

Hi all,

Conversion turbo boost

Last month has been an exciting one for us and you too we trust. Recent improvement to the site to promote more member to member messaging has yielded a substantial improvement on conversion rates among members. We're working on further improvements to enable users to make that initial step to reach out and send a message. We hope to roll these out over the next few weeks.

Hubpeople site redesign

We're sure you've noticed that we've spruced up the hubpeople site with a new logo and branding. It's not all cosmetic though as we have included some powerful new tools to help you make the most of your site traffic.

http://www.sitesinstantly.com/Partner/SiteAdvanced.aspx

1. Insite analytics

Now you can track what your users are doing after they login to the site. On the My Sites > Advanced page you can enter an ID for Google Analytics or StatCounter for that site. This will start exporting data to your account to view activity within the site.

2. Campaign tracking

Now you can track signups, logins and conversions based on the traffic source the user came from. On the My Sites > Advanced page you can enter any number of unique campaign tags to track. For each source you want to track you simply update referring URL. This is a must for measuring the return on investment of any traffic buying activities. Do remember that not everyone upgrades within the first 24 hours so give you campaigns a week or so to get some decent baseline data to work from.

Auto-login to site

We have added the feature to keep users logged into the site automatically for 2 weeks unless they click the logout button at the end of their session, just like Facebook. This has improved the click through rate from alerts and newsletter mailers and is keeping more of your members online than before. It is important to remind people to logout if they they are using a shared computer or they want more privacy.

Even more to come...a peek at what we're working on right now...

WM website building toolkit - w/Wordpress theme

We have built and are now testing a complete WM toolkit that allows you to build sites very quickly using Wordpress or just basic HTML. It has all the widgets you need for a front end, contacts near you, signup forms, gallery pages and more. Built using the latest HTML5 technology, any front end sites built will be instantly mobile web ready and will resize down properly for iPhone without having to do pinch and zoom. This will help your Google ranking and you will be able to turn out new customised sites in minutes.

Single click messages

Interaction boosting feature to encourage people to get in touch with a single mouse click. It will be carefully throttled to avoid popular members being inundated with messages.

Wall tuning

Tuning to keep walls to show less system messages when browsing other profiles. Give priority to conversations and media.

As per usual contact us through the helpdesk for more info or help with your site.

Here's to a bumper July!

Sally x

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